Wrigley: Cool Breath Power

Gum is fun. Being in high school usually isn’t. To celebrate the agony of teen crushes, we created the quirky Cool Breath Power universe—built out of indie illustrations and featuring three different worlds crammed full of weird characters, games and hidden easter eggs. There were so many little treasures on this site that the average user spent nearly 8 minutes exploring—and in web years that's an eternity. Karl Ackerman's brilliantly simple illustrations helped this site become a 2007 Communication Arts Interactive Annual winner.

Click image to visit site.

The "extras" were extremely popular (games included "Barf Pong", "Cool Breath Invaders" and the dreaded "Prom Prom Inferno." By far the most popular were these random little dudes we called the “Booyah guys.” Because they were so popular we threw up a secret little site (and by "threw up" I mean created.....don't be confused by the Barf Pong). If you clicked on the little Booyahs they leaped into the water (shouting "Booyah!" of course). It proved to be as addictive as popping bubble wrap.

Awards: Communication Arts Interactive Annual winner, The FWA Awards, Adobe Site of the Day, HOW Magazine's Interactive Annual and The Gunn Report.

Orbit: Friends of Bright

Most people knew who the Orbit Gum girl was, but they didn’t know that Orbit also makes a gum that whitens teeth. We created a tongue-in-cheek site dedicated to the Friends of Bright, a cultish group devoted to finding the path of enlightenment via whiter teeth. Users could explore the compound, join a sing-a-long, and even see their own smile become brighter. "Fabulous!"


Click image to visit site.

London International Awards, FITC Best Video Site, Horizon Interactive Awards: Gold,
ADDY Awards: Silver, FWA Site of the Day,

Orbit: Snoop Dogg

Orbit Gum helped Snoop Dogg clean up his dirty mouth—and now he wanted to talk to you about yours. Vistors to our “Heaven and Hell” themed site could enter in their phone number to receive a personal call from Snoop—or send one to a friend.  There was also a secret "Behind the Scenes" area on the site which could only be accessed once you got a password from Snoop's call. Sneaky.

Snoop was hilarious and delivered his lines like a pro. You can listen to both versions of the call here and  here. The clients were a little nervous that the copy wasn't going to be "authentic" and said that they wanted us to ask Snoop to improvise on set.  I had an awesome moment of vindication when Snoop said that the dialogue was cool "as is" and he didn't want to change a thing. He also said my necklace was dope, so I'm two for two with rappers liking my bling.

The London International Awards, FWA Site of the Day, and Adobe Site of the Day.