Saturday, February 2, 2008

Orbit: Friends of Bright

Most people knew who the Orbit Gum girl was, but they didn’t know that Orbit also makes a gum that whitens teeth. We created a tongue-in-cheek site dedicated to the Friends of Bright, a cultish group devoted to finding the path of enlightenment via whiter teeth. Users could explore the compound, join a sing-a-long, and even see their own smile become brighter. "Fabulous!"

Click image to visit site.

London International Awards, FITC Best Video Site, Horizon Interactive Awards: Gold,
ADDY Awards: Silver, FWA Site of the Day,