Most people knew who the Orbit Gum girl was, but they didn’t know that Orbit also makes a gum that whitens teeth. We created a tongue-in-cheek site dedicated to the Friends of Bright, a cultish group devoted to finding the path of enlightenment via whiter teeth. Users could explore the compound, join a sing-a-long, and even see their own smile become brighter. "Fabulous!"
Click image to visit site.
London International Awards, FITC Best Video Site, Horizon Interactive Awards: Gold,
ADDY Awards: Silver, FWA Site of the Day,
I'm Alexandra, though most call me Alix. A shiny new portfolio is in the works. Until then, this is a lil behind the scenes look at some of the work I did while at Goodby, Silverstein and Partners as well as some faves from my time at Evolution Bureau (EVB).