I recently found myself in London working with the amazingly talented (and super nice) Carl Warner on some fun print ads for Frito-Lay. My partner Jessica and I knew we wanted to do something utilizing all the ingredients in the product (which are surprisingly healthier than you might think....their salsa and tortilla chips are 100% natural. Who knew??). So we crafted these little landscapes made entirely out of food. When it came time to shoot, we weren't sure how to approach it. Get a bad-ass food stylist? Find a proper food photographer? Hmmm. And then we found Carl. His genius Food Scapes (created entirely out of food) were perfect. Everything was shot in frame, laid out horizontally on plexi. And everything you see is edible.
Playful potato clouds and bacon trees for Heavenly Baked Potato. I'm pleased to report that I was the official "Bacon Consultant" for the shoot—you get this honor by having a vegetarian Art Director.
Yep, everything you see here is edible. The little tomato balloon is my favorite.
Who knew that red onion clouds could be so perty?
This gooey, cheesy dip freaked us out initially, but OH MY GOD is it ever addictive once heated up.
Meet our shoot mascot, the fabulous Brian.
Thursday, December 20, 2012
The Tasty World of Dips.
Tuesday, December 4, 2012
"Made For Each Other" Lerve
One of my favorite projects has to be "Made For Each Other," our campaign for Frito Lay Dips and Chips. Turns out all of their chips have a dip that was specially designed to perfectly compliment their flavor. For example, did you know that the fluffy Sour Cream & Onion dip won't break the light and crispy texture of ze Lays potato chips? And the sturdy Frito corn chip is "man enough" to stand up to their ever popular bean dip? It's true. To celebrate this idea of "perfect matches," we came up with a series of little stories featuring two characters looking to find the yin to their yang. The best part was getting to work with an amazing collection of animators from all over the world (although setting up calls was a logistical nightmare for our poor producer....too many time zones, too little time). We also worked with a slew of major music labels to feature up-and-coming artists as part of the sound track. I think people have enjoyed the music almost as much as the spots.
Fun side note: Frito Lay tested the spots with this kooky "Neuro Testing" thang (where they literally strap people into a chair that measures their emotional responses to the work). We weren't sure what to expect, but the spots did so well they actually thought the machine was broken—no one had ever scored so highly. They had to redo the test twice to be sure the scores were accurate. Hah! Now those are the kind of results we like to hear, people. On to the campaign....
LITTLE BRIGHT EYES. In collaboration with PostPanic and Fons Schiedon. Featuring the sweet ditty "Vertigo" by Anya Marina.
FIRESPRITE. In collaboration with Blacklist and Mans Swanberg. Featuring the bad-ass song "East End Blues" by Leon Jean-Marie.
CIRCLES. In collaboration with Paranoid US and Romain Segaud. Featuring the super cool tune "Color the World" by Rabbit!
MAGNETS. In collaboration with Nexus UK and Adrian Johnson. Featuring the "Two Hearts Are Better Than One" by the adorable Katie Herzig.
The spots are getting so much love, its been really great. They are no longer on air, and yet "Love & Sockets" is still averaging around 1000 hits a week on YouTube...
There was also a really fun companion website, which let you explore all the different worlds of each dip.
{Behind the scenes at B-Reel studios, who helped bring the groovy online landscape to life.}
Communication Arts Web Site of the Day, FWA Site of the Day, Communication Arts Creative Gallery, FWA Theater Video of the Day
I'm Alexandra, though most call me Alix. A shiny new portfolio is in the works. Until then, this is a lil behind the scenes look at some of the work I did while at Goodby, Silverstein and Partners as well as some faves from my time at Evolution Bureau (EVB).