To make the HP/Gwen experience truly immersive, we couldn’t stop at simply a web site. The campaign also included Time Square billboards where people could use their mobile phones to create their own Gwen doll on a huge bill board.
If you didn’t live in NYC you could still play and view your creation via a web cam online. We even produced a 3D hologram that was projected over passers-by in Tokyo’s infamous Shibuya district and a fun Gwen Google Gadget that let you Hollaback to your pals with sassy messages.
The campaign results were kind of mind blowing with 1.8 billion impressions and over 3 million site visitors. The campaign banners were also a hit and our Gwen Stefani roadblock banner on Yahoo! was the best performing in Yahoo's tech segment history. Proof that smart, fun creative wins every time—even on a banner ad.
My amazingly talented partner, Jessica Feeney, has even more Gwen campaign tidbits on her portfolio. You can check it out over here.
I'm Alexandra, though most call me Alix. A shiny new portfolio is in the works. Until then, this is a lil behind the scenes look at some of the work I did while at Goodby, Silverstein and Partners as well as some faves from my time at Evolution Bureau (EVB).