Who says technology has to be dry? We created these spots for HP e-print and I'm crazy about them. We worked with the fabulous directing duo, Ne-O, and filmed in Prague. Pretty much a dream scenario. The level of detail on our sets was astounding—and kind of heartbreaking as it's all over in the blink of an eye. I wish these were longer so you could truly SEE the love we poured into them. Even so, they turned out to be every bit as quirky and charming as we had hoped for.
HP Backpacker TV Spot // Director's Cut from Alexandra Tyler on Vimeo.
HP Catch of the Day // ePrint commercial from Alexandra Tyler on Vimeo.
Monday, December 31, 2012
Inside the Prague Magic Factory.
I'm Alexandra, though most call me Alix. A shiny new portfolio is in the works. Until then, this is a lil behind the scenes look at some of the work I did while at Goodby, Silverstein and Partners as well as some faves from my time at Evolution Bureau (EVB).